PETA makes a reasonable move.

I have found a glimmer of sense from the Political Hot-Button Action Group PETA, when known as having members that splash paint on people who wear fur, and being charged with caring more about chickens than children.
PETA has offered 1 million dollars to whoever can create lab-grown meat that is affordable and takes like the real thing.
In a bold move, similar to the X Prize games for space flight, PETA has challenged scientists to put their brains to use turning their discoveries into practical advances to benefit society. Not only that, but PETA has also found a way to to fulfill its moral obligation to protect animals while at the same time providing consumers with what they want, the driving factor in any economy.
I can only hope that this is the start of a more positive light shining both on and within PETA. They have a noble cause, but the radical ideas or actions to obtain goals has placed most of PETA on the fringe of normalcy. If PETA has more ideas like this, maybe we can all begin to agree a little more.

You can read about the goals of this million dollar challenge here on cnn.com:
http://www.cnn.com/2008/WORLD/americas/04/23/peta.chicken/index.html
Or you can go to PETA's website and read about it directly:
http://www.peta.org/feat_in_virto_contest.asp